It is fun that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the courage to call themselves SEO when they barely do SEO work. I am not writing this article intentionally to discredit any SEO company.
It is true that when you choose a company within your city, state, or country, outsourcing your SEO comes with risks. In fact, the results of SEO campaigns are highly uncertain because no one knows the exact formulas about how search engine algorithms work. Your campaign can succeed or fail depending on various factors.
Obviously, cost is the main reason that outsourcing SEO is also a popular strategy for SEO company in India. When you hire a Filipino SEO specialist to do the same thing it costs double to have American SEO. The two countries have different costs of living, which explains the inequality in income, but both SEO are expected to do the same thing and achieve the same result - the top position on the major search engines.
The competition has driven SEO businesses to outsource offshore businesses in the US, UK, Canada and Australia. The way the global economy is doing right now, it is not surprising that economic retrenchment has become a top priority for companies around the world. As a result, price or cost was catapulted as the main consideration when companies decide which outsourcing company to choose. In addition, outsourcing companies cut their expenses and explore their options for a cheaper business operation. Outsourcing seems to be the only viable solution so that they can remain in the competition. Their competitors are already outsourcing, some if not for all their functions, to get the cost benefit then why shouldn't they?
I really do not have a problem with SEO outsourcing outsourcing SEO services. Although they are more of an SEO re-seller than an SEO company, they are still helpful in operating SEO as they provide them for additional jobs. It is not right for them to destroy the reputation of SEO businesses to create a mindset that they are the better choice and that offshore SEO companies are a group of thugs.
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